Packaging

Packaging

Combine illustration, advertising and typography and you have packaging design: the art and technique of enclosing and protecting products in a creative way whilst imaginatively conveying important information about the product. With hundreds and thousands of various products on the market, it is the designer’s challenge to create a durable…

Typography

Typography

Of all the aspects of graphic design, typography is possibly the hardest to master and the easiest to fail at. In traditional typography, text is arranged in such a way that it creates a logical and visually satisfying whole and by using simple curves and lines can express feelings, emotions…

Graphic Design Bursaries

Graphic Design Bursaries

Since posting my article, “Where to Study Graphic Design in South Africa”, I have had a few queries regarding graphic design bursaries and financial aid for prospective graphic design students. Unfortunately, I have not been able to find much information, the reason being that most educational institutions will provide financial…

Logo Design

Logo Design

The main role of a logo designer is to enable the viewer to identify a product or service by using a simplified image, name composition or the combination of both. This is done by formulating a concept, sketching and re-sketching, deciding on colour themes and then finally implementing the logo….

Illustration

Illustration

Graphic designers who are passionate about drawing and painting can find a balance between fine art and graphic design by specialising in illustration. Long before print and digital technology the drawn image was used for communication, enabling mankind to record and describe the complexities of everyday life. Today’s illustrators have…

Advertising

Advertising

Every day we encounter advertising, whether it’s in newspapers or magazines, outdoor billboards, television or even on the internet.  In today’s world Advertising is everywhere and is a major aspect of graphic design. The designer uses images and words to convey a message to an audience and tries to persuade…

Showcase of South African Logos

Showcase of South African Logos

Most prominent South African Logos can compete with the high standards of international branding. Some are even internationally recognisable. Visual marks for identification have been used for centuries, but never has the world of logo design been so fast-paced and competitive. With new digital techniques and designers constantly striving to…