The main role of a logo designer is to enable the viewer to identify a product or service by using a simplified image, name composition or the combination of both. This is done by formulating a concept, sketching and re-sketching, deciding on colour themes and then finally implementing the logo.
The designer needs to have a clear impression about the concept and principles of the brand as well as an understanding regarding the brand’s target group. Once perfected, this can be one of the most difficult yet rewarding aspects of graphic design.
Since the rise of the Modernist movement in the United States in the 1950s, graphic designers choosing logo design as a specialised profession increased significantly. Three designers considered the pioneers of this movement are Chermayeff & Geismar, Paul Rand and Saul Bass whose logos include those for NBC, National Geographic, IBM and AT&T and are still in use today because of their simplicity and boldness.
Today, the majority of corporations and service providers, both locally and internationally, will invest in good logo design to help them create status within their market. This often results in the designing of a complete corporate identity, including letterhead and business card design, and allows for a complete branding process to take place.
But if logo design is not for you, have you thought about advertising or illustration? Or what about… Next up –
Aspects of Graphic Design: Typography
