Book and magazine design, which is often referred to as “page layout” or even “desktop publishing”, involves the arrangement and styling of words and images on a printed page by using a system of rows and columns which provide structure and order. It is only those who can manage to…
Combine illustration, advertising and typography and you have packaging design: the art and technique of enclosing and protecting products in a creative way whilst imaginatively conveying important information about the product. With hundreds and thousands of various products on the market, it is the designer’s challenge to create a durable…
Of all the aspects of graphic design, typography is possibly the hardest to master and the easiest to fail at. In traditional typography, text is arranged in such a way that it creates a logical and visually satisfying whole and by using simple curves and lines can express feelings, emotions…
The main role of a logo designer is to enable the viewer to identify a product or service by using a simplified image, name composition or the combination of both. This is done by formulating a concept, sketching and re-sketching, deciding on colour themes and then finally implementing the logo….
Graphic designers who are passionate about drawing and painting can find a balance between fine art and graphic design by specialising in illustration. Long before print and digital technology the drawn image was used for communication, enabling mankind to record and describe the complexities of everyday life. Today’s illustrators have…
Every day we encounter advertising, whether it’s in newspapers or magazines, outdoor billboards, television or even on the internet. In today’s world Advertising is everywhere and is a major aspect of graphic design. The designer uses images and words to convey a message to an audience and tries to persuade…
According to Wikipedia Graphic Design is a creative process, referring to artistic and professional disciplines that focus on visual communication and presentation. The term Graphic Design has many aspects from advertising to typography and is often referred to as Visual Arts or Information Design. To be a graphic designer means…