Aspects of Graphic Design: Logo Design
The main role of a logo designer is to enable the viewer to identify a product or service by using a simplified image, name composition or the combination of both. This is done by formulating a concept, sketching and re-sketching, deciding on colour themes and then finally implementing the logo. The designer needs to have...
Showcase of South African Logos
Visual marks for identification have been used for centuries, but never has the world of logo design been so fast-paced and competitive. With new digital techniques and designers constantly striving to create something new and exciting, and definitively memorable, branding has evolved into a distinctive art form. The ultimate goal of a logo is to...
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